Prohibited Items and Services Policy
These rules protect buyers, sellers and the wider community. They apply to every advert, image, message, wanted request, swap, giveaway, service and external link posted through AllAdsUK.
Read this policy before posting an advert.
The examples below are not exhaustive. An item does not become acceptable merely because it is not named. You are responsible for ensuring that your advert and the proposed transaction comply with all applicable laws, licence conditions and safety requirements throughout the United Kingdom.
1. How this policy applies
You must not advertise, request, exchange, give away, promote, arrange or facilitate anything prohibited by this policy. The same rules apply when an offer is made indirectly, through coded wording, misspellings, images, links, QR codes, telephone calls or private messages.
If an item is lawful only in particular circumstances, it may be listed only where every relevant condition is satisfied and AllAdsUK is able to moderate the advert safely. AllAdsUK may prohibit a lawful item or service where it presents an unacceptable safety, fraud or compliance risk.
2. Illegal, stolen and counterfeit property
- Stolen goods, goods obtained through fraud, burglary or theft, and goods whose ownership cannot reasonably be demonstrated.
- Counterfeit, replica or unauthorised branded goods, including fake clothing, accessories, electronics, vehicle parts and packaging.
- Pirated media, illegally copied software, circumvention devices, counterfeit certificates of authenticity and instructions or equipment primarily intended to produce counterfeit goods.
- Goods that infringe copyright, trade marks, design rights, patents or another person's intellectual-property rights.
3. Weapons, knives, ammunition and explosives
- Firearms, imitation firearms, component parts, magazines, ammunition, cartridges and equipment intended to manufacture or modify them.
- Knives, swords, machetes, disguised blades, offensive weapons, crossbows, batons, knuckledusters, stun devices, incapacitant sprays and similar items.
- Explosives, fireworks, detonators, military ordnance, deactivated weapons without acceptable proof, and bomb-making materials or instructions.
- Any ordinary tool or collectable that is described, modified or marketed for violence, intimidation or unlawful entry.
AllAdsUK does not currently provide the specialist age, identity or licence-verification process required to moderate these listings safely. They must not be advertised.
4. Drugs, medicines and medical products
- Illegal drugs, controlled substances, psychoactive substances, drug precursors and drug-use or drug-production equipment.
- Prescription-only, pharmacy-only, injectable, veterinary or unauthorised medicines, including weight-loss, performance-enhancing and sexual-health products.
- Used, counterfeit, unapproved or recalled medical devices; human medicines supplied without the legally required authorisation; and products making unauthorised claims to diagnose, treat, prevent or cure illness.
- Human organs, tissue, blood, bodily fluids, embryos, genetic material or services arranging their sale.
5. Alcohol, tobacco, vapes and age-restricted products
- Alcoholic drinks and alcohol-production products where the advert is intended to facilitate an unlicensed or unlawful supply.
- Cigarettes, cigars, tobacco, nicotine products, disposable or refillable vapes, e-liquids and related refills or components.
- Any age-restricted product offered without a legally compliant sales and delivery process.
Because AllAdsUK does not currently operate a complete age-verification and age-verified delivery system, these products must not be advertised.
6. Dangerous, hazardous, recalled or unsafe goods
- Recalled, banned, defective, tampered-with or unlawfully imported products, and products subject to an official safety notice.
- Explosive, flammable, radioactive, infectious, corrosive or toxic substances; asbestos; prohibited pesticides; poisons; fuel; and unsafe gas cylinders.
- Damaged, modified or unsafe lithium batteries, e-bike or e-scooter batteries, chargers and electrical products lacking legally required markings or safety information.
- Safety equipment whose history or condition makes it unsafe, including damaged child car seats, helmets, climbing equipment and life-saving equipment.
- Products that do not meet applicable construction, labelling, traceability, electrical, fire, toy, cosmetic or consumer-product safety requirements.
7. Animals, pets and wildlife
Animal adverts must prioritise welfare and comply with the rules applying in the seller's part of the UK. The following are prohibited:
- Protected, endangered, illegally imported, dangerous or unlawfully captured wildlife, and products made from protected species, including illegal ivory.
- Animals advertised below the legal minimum age, animals separated from their mother unlawfully, animals offered as prizes, and animals advertised for fighting, baiting or other abuse.
- Commercial pet sales without any required local-authority licence, false breeder information, puppy or kitten farming, and adverts that conceal the animal's origin or health.
- Animal parts, traps, fighting equipment and services that breach animal-welfare or wildlife legislation.
AllAdsUK may require proof of identity, ownership, age, microchip details, breeding history, welfare records and any applicable licence before allowing an animal advert. Failure to provide satisfactory evidence may result in removal.
8. Adult content, exploitation and personal services
- Sexual services, escorting, prostitution, sexual massage, pornography, explicit sexual content and services intended to arrange sexual contact for payment.
- Content sexualising or exploiting children, trafficking, forced labour, servitude, adoption or surrogacy arrangements offered unlawfully, and any sale or transfer of a person.
- Non-consensual intimate content, hidden-camera content, sexualised stolen images and content that violates another person's privacy or dignity.
9. Identity, financial and personal information
- Passports, driving licences, residence permits, birth certificates, official badges, vehicle identity documents and other government-issued identity documents.
- Bank, payment, social-media, telephone, gaming or verified marketplace accounts; credit or debit cards; account credentials; one-time codes; SIM cards registered to another person; and stolen personal data.
- Lists of personal contact details, financial records, medical records, login information, doxxing services and identity-verification bypass services.
- Counterfeit currency, unlawfully obtained funds, money-laundering services and instructions intended to facilitate financial crime.
10. Financial products, investments and gambling
- Unlawful or unauthorised loans, credit, debt-relief services, insurance, investments, pensions, securities, foreign exchange or cryptocurrency promotions.
- Pyramid schemes, chain-referral schemes, Ponzi schemes, guaranteed-return claims, deceptive business opportunities and recruitment that requires misleading upfront payments.
- Illegal gambling, betting accounts, lottery or raffle entries, chance-based sales and prize schemes that lack all required permissions.
- Cash, blank cheques, bearer instruments, stolen or unverifiable gift cards, vouchers, loyalty points and payment balances.
11. Digital goods, devices and online access
- Malware, ransomware, phishing tools, botnets, stolen databases, hacking services, denial-of-service services and instructions primarily intended for cybercrime.
- Stolen or unauthorised streaming, gaming, software, cloud, subscription or social-media accounts and access credentials.
- Pirated activation keys, illegally modified consoles, fully loaded streaming devices and technology intended primarily to bypass copyright or access controls.
- Mobile-phone blockers, unlawful interception or surveillance equipment, cloned devices and equipment with removed or altered serial numbers.
12. Vehicles, parts and transport services
- Stolen or cloned vehicles, false registration plates, altered vehicle identities, unlawfully imported vehicles and vehicles advertised without the owner's authority.
- Services or devices intended to falsify mileage, conceal a vehicle's identity or history, bypass airbags or safety systems, or defeat emissions controls for unlawful road use.
- Undisclosed insurance write-offs, serious accident damage, outstanding finance or material mechanical and safety defects.
- Unsafe, counterfeit or recalled vehicle parts and transport services operated without any required licence, insurance or authorisation.
Lawful restoration, repair, diagnostic, track-use and replacement-part services must be described accurately and must not encourage unlawful use on a public road.
13. Property adverts
- Property advertised without the owner's or authorised agent's permission, fake accommodation, fabricated availability and requests for deposits on property the advertiser cannot lawfully let or sell.
- Unlawful subletting, overcrowded or prohibited accommodation, deceptive holiday rentals and property raffles or investment schemes lacking the required authorisation.
- Discriminatory restrictions or wording that is unlawful, and attempts to evade tenancy, deposit-protection, licensing, safety or consumer-protection obligations.
14. Jobs, services and business opportunities
- Fake jobs, unlawful unpaid work, exploitative recruitment, trafficking, jobs requiring illegal conduct and adverts charging prohibited or deceptive recruitment fees.
- Discriminatory job requirements or services, except for a genuine lawful occupational requirement that is stated accurately.
- Unlicensed security, transport, financial, immigration, legal, medical, cosmetic, childcare or other regulated services where a licence or professional authorisation is required.
- Academic cheating, essay-writing to obtain qualifications, fake references, forged qualifications and examination impersonation.
- Services involving harassment, intimidation, unlawful eviction, lock bypass, stalking, covert surveillance or other criminal conduct.
15. Food, cosmetics and health claims
- Unsafe, contaminated, adulterated, expired, recalled or illegally imported food, drink, cosmetics or supplements.
- Food prepared or supplied commercially without required registration, hygiene controls, allergen information, traceability or labelling.
- Injectable cosmetic products, unlicensed cosmetic procedures, skin-lightening products containing prohibited ingredients and products making false medical or weight-loss claims.
16. Tickets, travel and official items
- Fake, cancelled, duplicated, non-transferable or unlawfully obtained tickets and tickets sold contrary to applicable resale restrictions.
- Unauthorised football-ticket resale and ticket adverts that conceal the original price, seat or standing location, restrictions or the seller's connection to the event organiser where disclosure is required.
- Fake travel documents, transport passes, staff travel benefits, loyalty accounts, unlawfully transferred bookings and services facilitating illegal border crossing.
- Current emergency-service, military, government or transport uniforms, credentials, keys or equipment where possession or sale is unlawful or creates an impersonation or public-safety risk.
17. Offensive, abusive and harmful content
- Threats, harassment, blackmail, defamation, hate speech and content promoting violence, terrorism, extremist organisations or criminal activity.
- Content targeting a person or group because of a protected characteristic, or material that glorifies abuse, exploitation or human suffering.
- Graphic, obscene or deliberately shocking images unrelated to a legitimate advert.
- Another person's home address, telephone number, email, private messages, images or other personal information published without a lawful basis.
18. Misleading, manipulative and duplicate adverts
- False descriptions, fake photographs, hidden material faults, bait pricing, unavailable items, fake reviews and claims of approval, certification or affiliation that cannot be substantiated.
- Duplicate or near-duplicate adverts, keyword stuffing, posting in an unrelated category and repeatedly reposting to manipulate search placement.
- Requests for advance payment using misleading urgency, impersonation of AllAdsUK staff, attempts to move a user to a fake payment page and links intended to steal data or money.
- Adverts whose primary purpose is collecting personal information, redirecting traffic, sending spam or promoting another marketplace without offering the stated item or service.
19. Restricted listings and evidence requests
Some lawful adverts may be treated as restricted because of their category, value, safety risk or licensing requirements. AllAdsUK may request proof of identity, ownership, purchase, serial number, licence, insurance, professional registration, product compliance, safety testing or authority to advertise.
We may hide or reject an advert while checks are carried out. Supplying a document does not guarantee approval. Documents must be genuine, current and relate to the advertiser and listing. AllAdsUK will not publish sensitive evidence unless it is legally appropriate and necessary.
20. Enforcement, fees and cooperation
AllAdsUK may use automated checks and manual review. We may refuse, edit, restrict, suspend, hide or remove an advert; limit messaging or account features; cancel promotions; suspend or close accounts; and prevent repeat registration where we reasonably believe this policy, our Terms or the law has been breached.
Listing or promotion fees are not refundable where an advert or account is rejected, removed or restricted because the user supplied prohibited, unlawful, unsafe, deceptive or materially inaccurate content, except where a refund is required by law. Paying to promote an advert never guarantees publication or exempts it from review.
We may preserve relevant records and provide information to law-enforcement agencies, regulators, courts, payment providers, rights holders or safeguarding organisations where required or permitted by law. Serious or immediate risks may be reported without prior notice to the user.
21. Reporting and appeals
Use the Report this advert control on the advert page if you believe a listing breaches this policy. Do not confront a seller or place yourself at risk. Contact the emergency services where there is an immediate danger, and report suspected crime through the appropriate police or regulatory channel.
If your advert or account is restricted, you may ask for a review by emailing support@alladsuk.co.uk with the advert reference and relevant evidence. An appeal does not guarantee reinstatement, and content that appears unlawful or unsafe will not be restored merely because the user disagrees with the decision.
22. Changes to this policy
AllAdsUK may update this policy to respond to legal, regulatory, safety, fraud or operational developments. The date shown on this page identifies the current version. Continued use of AllAdsUK after an update means that new adverts and activity must comply with the updated policy.
This policy should be read with the Terms and Conditions, Safety guidance and Privacy Policy.
Last updated: 16 September 2026 · Questions: support@alladsuk.co.uk